Art Direction, Creative Direction

Every beginning of year, Grammy Awards launch a new website, in 2013 I had the pleasure to be part of the team who developed this amazing web experience. On this project we played with jquery and sound cloud API. The part I had more fun was on the development of the audio player.

Concept, Prototype

All you see here were two weeks. From the wood work until the completion. We had this idea for Pepsi at Chiat, and decided to prototype in-house.

We started with the wood structure, making sure it was well sustaintable. Then we developed a karaoke system that was linked up with an arduino board which was connected with a small fridge at the bottom.
This fridge was the can dispenser, all of this structure needed some refrigeration, specially inside of a box. We opened holes for the fans at the top and at the bottom.

When all of this was done, we installed speakers, a camera and the mic. The rest you can check bellow, have fun :)

This is no ordinary show. It is a public display of what might potentially happen when you have a true, occasionally reckless - but always pure - love for the game. Welcome to the exhibition of Power.

In this role, me and Alfred Kang worked our asses to deliver the project on time. In just one week we developed bold and serious algorithms very fast. It was a pleasure to work in this project. 

Thanks Puma. Thanks Syrup.

Awards:

Cannes Cyber Lion, One Show, The FWA, Webby Awards

Launch Project:

http://marceloduende.com/puma/ This is a mere preview example of the final project

Smirnoff Black created this huge campaign to send a lucky guy to Germany to see the Russian New Year's Eve.

In this role I worked with video coding, integrating user + web experience. I have also managed all the flash development.

Hello soccer fan! Welcome to Angola - the heart of african soccer during the Cup. The four tournament cities are like a big buffet of joy and soccer to enjoy, consume and explore.

This was my first work outside the brazilian boundaries. I played the role of Tech Lead, taking care of the project's organization, team and also developing few components.

Calvin Klein Mark Your Spot was a website developed to showcase it’s underwear. This website let people mark their spots around the globe using Google Maps API, once the spot was marked, the person receive it’s spot tag and could check it through their webcam using augmented reality.

A website integrated with server side data. This website allowed all users to create their own party in these small blocks. In addition, they could create an image gallery with the crazy photos of the party. I was the Lead Flash Developer and I managed the .NET backend.

Harajuku is an energetic brand for kids. In it's website you can create and customize your own doll and share it over the internet. Besides, the website shows all the five different fragrance bottles. I was a flash developer together with Keita Kuroki, that was the major flash developer of this project.

Awards:

The FWA - Site of the Day

Webby Awards

Cream is a job management company, located in London-UK. In this project, I worked closely with Tiago Lupepic, the server side guy that made the .NET.

We had to create a cool webapp where you could send a customized video to your friends, showing a little bit about Cream.

Besides that, if you want a job in London, you must talk with these guys.

After Bang, comes BangBang the new fragrance from Marc Jacobs Men.
At this role I did the all customization of the website, had to work with old website leverages and trained another developer to maintain the website.

Role: Creative Direction/Art Direction

Rider: Carlos Vega

Filmer: Mannie Escamilla