Creative Director, born and raised in Brazil, baked in United States

I have been creating integrated platforms for global clients for the past 20 years.

Prior to moving to New York City, I have worked at JWT - Brazil, partnering up with our major client HSBC. A successful partnership which resulted in 56 awards from multiple festivals.

My first stop in America was New York City, where I worked for Syrup, mainly on the Puma Football account. During this time I was blessed to work with a multi-talented team, being able to achieve not only great work for our clients but also being recognized at Cannes with a Cyber Lion, One Show Pencil and several other shortlists and mentions.

Moving past this amazing era, I decided to take an opportunity at TBWA\Chiat\Day in Los Angeles. At Chiat, I was able to grow exponentially as a person and as a professional. It was during that time that I learned how to deal with high-pressure environments and very tight deadlines.
During my time at Chiat I had the pleasure to have amazing leaders and team, also to work with clients such as Gatorade, Nissan, Apple, Pepsi, The Grammy and Best Friends.

During this part of the journey together with a fellow copywriter and friend, Stone Wheels was created. A skateboarding company in the heart of Los Angeles. During our time with this interesting personal project, we were able to create a full skate program, adding 14 amateur and professional athletes to our roster. The company was absorbed/sold to a bigger skateboarding company.

In 2016, I decided to give another stab in the big apple. Moving to VML as Associate Creative Director to take care of Motorola as AOR and Olympics.
Also worked on Chevron, Hillshire, Dell Technologies, and Pharma.

Currently I am the Creative Director of Legends of Runeterra at Riot Games. Responsible for the Branding, Global Launch and ongoing campaigns.

Another interesting fact about my persona is that I live stream video games in my leisure time. You can call that Content Creator and Broadcaster.
It is a very interesting way to communicate with a younger community, keeping a hungry perspective on what is new.

Catch me on LinkedIn

Few partners I had/have the pleasure to work with

Few award festivals I was lucky enough to be mentioned/jury