Sentinels of Light - Declare your Allegiance

In this franchise global event we allowed players to declare their allegiance by picking a side, Ruined or Sentinel, complete quests and events for a special award at the end of the event.

We had 4 Acts that split in a launch lead up, the launch itself and a mid event campaign to bring back churned players.

Ruination

This is where we introduced all the corruption taking over Runeterra. To spice things up we made the tone of voice as Viego (the ruination king) was the one bringing the offerings to players as he grow his army of wrath.

Sentinels

Just as the corruption was taking over Runeterra, the Sentinels, led by Akshan, assemble to restore the balance.

Launch

Once we introduced some of the new content coming to the game and laid the bed for the theme, it was the time to launch the campaign and ask players to pledge their allegiance, Ruined or Sentinels.

Mid-Event

We saved a big hitter for the end. Senna, a key character that would be only released on the next expansion would make an entrance as the final award for the winning side.

Live Season

Throughout this whole time we had a strong presence on social media with social content and making meaningful influencer activations to increase the conversation of the event.