GT Academy is a TV Show aired on Spike TV every year. Each season it gets more and more awareness, for bringing virtual to reality.

Nissan, picks up the most talented GT game players in USA to compete in real life, creating a very fun to watch TV Show.

To create buzz over the new season of GT Academy, we decided to create a stunt in DTLA and amplify it on social media platforms.

Using a focus group, where our test drive drivers, didn't know what was going to happen, we created a race on the streets, bringing to life the idea of "virtual to reality".

By using 3D Projection and a very nice story, we delivered a short stunt piece, pranking our surprised drivers. The result of this was a lot of fun and can be seen on the video below.

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Role: Creative Direction/Art Direction

'15 Teaser