Riot X Arcane | The Path of Champions
Arcane, the very anticipated TV show streamed on Netflix was a tremendous success. We saw the opportunity and we wanted, franchise-wise, to use that moment to bring players to experience our games.
With that, on the product side, we didn’t only created a new expansion but also a totally new path, the Path of Champions!
As we created a campaign for each game, on the LoR side we tried to diversify our art direction. LoR was goin huge on the lore so we leaned into a comics look and feel to our campaign mixed with our card illustration art direction.
Spoiler Season - Augmented Reality Experience
To spoil the new PVE cards, we created a one of a kind experience where players could experience the new content themselves by scanning the in-game map (released as a social post and print).
Choose your adventure
This new in-game experience allowed players to have multiple endings based on their choices. To drive acquisition and retention, we teased the start of our stories and invited players to take a part to find their unique ending.
User Acquisiton
As we were introducing a new game mode as well as using Arcane as a slingshot to our content, we invest heavily into showing to new players and churned players what we are all about. For that we had countless assets showcasing our new offerings in many different formats.
